Introduction about POP
pubdate:2012-02-27 15:37 Writer:admin
POP is short for "point of purchase ", It’s the latest and the popular new advertising medium which is mainly used to stimulate and guide consume and also liven up the marketplace’s atmosphere.
POP originated from the United States, and then later prevailed in Taiwan. After the First World War, global economic depressed and the whole market was in downturn, so the advertising costs. What’s more, supermarkets sprang up like mushroom after a spring rain in USA. So POP display stands and racks replaced other transmitting medium gradually. And POP books and POP study classes emerged as the times require.
POP advertising is the best way or shortcut to promote quickly in the supermarket, marketplace. Although POP doesn't have the power and effect extensive as television and newspapers, it is the most flexible medium which can change rapidly according to the environment and situation. It has become one of the most effective means in commercial competition because of it’s flexibility.